Blocktober/Unblocktober (Sewers)

Blocktober, also known as Unblocktober, is an annual awareness campaign that takes place throughout the month of October. This initiative is dedicated to raising awareness about the harmful effects of sewer blockages caused by inappropriate disposal of fats, oils, grease (often referred to as FOG), and non-flushable items like wet wipes, cotton buds, and sanitary products. Launched in the UK, Unblocktober encourages individuals, households, and businesses to make conscious choices about what they flush or pour down the drain, with the goal of protecting our water systems, the environment, and public health.

Unblocktober is more than just a campaign—it’s a movement that empowers people to take simple yet impactful actions to prevent blockages that can lead to fatbergs, flooding, and pollution. Participants are encouraged to adopt better habits, such as disposing of cooking fats in a container instead of down the sink, and only flushing the three Ps: pee, poo, and (toilet) paper. The initiative also highlights the broader environmental impact of these blockages, which contribute to ocean pollution and damage to marine life.

Throughout October, a variety of educational resources, challenges, and events are available to help people learn more about how they can contribute to a cleaner, healthier environment. By participating in Unblocktober, individuals and organisations can play a crucial role in protecting our sewer systems and watercourses, ensuring that they remain functional and free from pollution. The campaign also encourages collaboration between communities, local authorities, and water companies to address this widespread issue collectively.

Here are some social media content ideas to engage your audience during Blocktober/Unblocktober:

• Share tips on how to properly dispose of fats, oils, and grease to prevent blockages.
• Highlight the environmental impact of fatbergs and sewer blockages.
• Encourage followers to take the Unblocktober pledge and commit to better waste disposal habits.
• Post educational infographics showing what can and cannot be flushed or poured down the drain.
• Share stories or case studies of successful community efforts to reduce blockages and pollution.
• Create a poll asking followers if they know what causes sewer blockages and how to prevent them.
• Highlight the role of water companies and local authorities in supporting Unblocktober.
• Share videos or photos of the consequences of sewer blockages, such as flooding or pollution.
• Encourage businesses, particularly food establishments, to participate in Unblocktober by adopting better waste management practices.
• Share daily or weekly challenges to help followers adopt better habits throughout October.

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