Colour Friday

Colour Friday, also celebrated on the same day as Black Friday, is a campaign that encourages people to rethink how they approach holiday shopping by focusing on creativity, individuality, and thoughtful consumption. Rather than succumbing to the pressure of mass-produced Black Friday deals, Colour Friday aims to inspire consumers to support independent, creative businesses and artisans who offer unique, handcrafted goods.

Colour Friday encourages people to shop for items that hold personal value, are sustainably made, or support local businesses. It’s about celebrating creativity and breaking away from the overwhelming commercialisation of the holiday season, focusing instead on thoughtful, meaningful gifts that bring joy to both the giver and the recipient.

Social media content ideas for Colour Friday:

• Share stories of independent makers or small businesses and their unique offerings.
• Post about the importance of choosing meaningful, thoughtful gifts over mass-produced items.
• Create a poll asking followers how they prefer to shop during the holiday season.
• Highlight the creativity and craftsmanship of artisans participating in Colour Friday.
• Share tips on how to shop small and support independent businesses this season.
• Encourage followers to share photos of the unique gifts they’ve bought or received.
• Post about the benefits of buying handmade, one-of-a-kind gifts.
• Highlight the personal connections and stories behind products from independent makers.
• Share videos showcasing the process of artisans creating their handcrafted goods.
• Encourage followers to choose quality over quantity when holiday shopping.

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