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International Beer Day

August 7, 2026

Three people cheersing with tankards of beer for International Beer Day

International Beer Day takes place on the 2nd of August. Celebrated annually on the first Friday of August, this day honours the craft of brewing and appreciates those involved in making beer. It’s a day to gather with friends, enjoy a variety of beers, and celebrate the role of beer in culture and society.

International Beer Day was founded in 2007 in Santa Cruz, California, and has since grown into a global celebration. The day encourages people to enjoy beer with friends, give back to those who brew and serve beer, and unite the world under the banner of beer by celebrating the beers of all nations and cultures.

During International Beer Day, various events and activities are organised worldwide. These include beer tastings, brewery tours, beer festivals, and special promotions in bars and pubs. The goal is to promote the enjoyment of beer, celebrate those who produce it, and foster connections among beer enthusiasts globally.

To bring the spirit of International Beer Day to your social media, here are some content ideas:

  • Share the history and significance of International Beer Day.
  • Post a poll asking followers about their favourite types of beer.
  • Create a photo contest encouraging followers to share pictures of their favourite beers.
  • Highlight key facts about the brewing process and different beer styles.
  • Share tips on how to pair beer with different foods.
  • Post videos of brewery tours and interviews with brewers.
  • Share infographics on the most popular beers around the world.
  • Highlight personal stories and testimonials from beer enthusiasts.
  • Encourage followers to visit local breweries and try new beers.
  • Post a guide on how to host a beer tasting party.

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Details

Date:
August 7, 2026
Awareness Day Category:
Website:
http://internationalbeerday.com/

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