Purple Tuesday

Purple Tuesday is an international initiative dedicated to improving the customer experience for disabled people. Held annually, this awareness day highlights the importance of accessible services and facilities, ensuring that businesses are inclusive and welcoming to all customers, regardless of their physical or cognitive abilities. The day encourages organisations to make long-term commitments to accessibility and to provide better experiences for people with disabilities.

Purple Tuesday promotes awareness about the barriers that disabled customers often face and the changes businesses can implement to create more inclusive environments. From digital accessibility to physical adjustments in stores, Purple Tuesday encourages organisations to take actionable steps toward becoming more accessible for everyone.

Social media content ideas for Purple Tuesday:

• Share tips on how businesses can improve accessibility for disabled customers.
• Highlight companies that have made positive changes in their accessibility efforts.
• Post about the importance of digital accessibility in online shopping.
• Create a poll asking followers if they consider accessibility when choosing where to shop.
• Share stories of individuals who have benefited from more accessible services.
• Post infographics about the challenges disabled customers face and how to address them.
• Highlight the benefits of inclusive business practices for both customers and businesses.
• Encourage businesses to take the Purple Tuesday pledge to improve accessibility.

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