Small Business Saturday

Small Business Saturday, held annually on the first Saturday of December, encourages consumers to support local businesses during the holiday shopping season. This day was created as a response to Black Friday and Cyber Monday, which typically benefit large retailers. Small Business Saturday is a chance for communities to come together and support local entrepreneurs, independent retailers, and small business owners, boosting the local economy and fostering a sense of community.

Small businesses are often at the heart of neighbourhoods, providing unique products, personalised customer service, and a local flair that larger retailers can’t match. Small Business Saturday celebrates the vital role these businesses play in their communities and reminds consumers of the importance of “shopping small.”

Social media content ideas for Small Business Saturday:

• Share stories from small business owners about how their businesses impact the community.
• Post about the benefits of shopping local and supporting independent retailers.
• Create a poll asking followers if they plan to shop at small businesses for their holiday gifts.
• Highlight local businesses in your area that are participating in Small Business Saturday.
• Share infographics on how supporting small businesses boosts the local economy.
• Encourage followers to visit local markets, shops, or restaurants on Small Business Saturday.
• Post about how small businesses contribute to the unique identity of neighbourhoods.
• Share tips on how to support small businesses beyond just shopping with them (e.g., writing reviews, sharing on social media).
• Highlight gift ideas or services offered by small businesses in your community.
• Encourage followers to use the hashtag #ShopSmall to share their purchases from local businesses.

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